10 Questions to Ask Any Buyer Before Selling Your Business

Thinking about selling your business is a big step — and not all buyers are created equal.

Whether you're looking to sell now or just exploring your options, here are 10 smart questions to ask any prospective buyer. The right buyer won’t hesitate to answer these honestly and clearly.

1. Why do you want to buy a business like mine?

This helps you understand their motivation — are they looking to grow something long-term or flip it quickly?

2. What’s your background — have you owned or operated a business before?

You want someone who understands what it takes to run a small business and values what you’ve built.

3. What happens to my team if we move forward?

A great buyer will have a plan for your employees and care about continuity — not just cutting costs.

4. Will my customers notice a change?

Look for a buyer who wants to preserve customer relationships and maintain your brand’s reputation.

5. What does a typical transition look like with you?

Do they expect you to stay involved? For how long? Do they want a fast exit or a phased handoff?

6. How do you typically structure deals?

A good buyer will be transparent about their flexibility — whether that’s a full buyout, seller financing, or other options.

7. Can I speak to someone you’ve worked with?

Ask for references. A trustworthy buyer will be happy to connect you with past sellers, partners, or advisors.

8. How do you plan to grow the business after the sale?

This shows if they’ve done their homework — and whether they see your business as a quick transaction or a long-term investment.

9. What would you want from me during the transition?

Set clear expectations early. Are they expecting you to train the new team, introduce clients, or just hand over the keys?

10. What do you value most in a business owner like me?

This question flips the script — and reveals how much the buyer respects your hard work and experience.

Final Tip:

Don’t just look for the highest offer. Look for someone who’s aligned with your values, your people, and your long-term vision. The right buyer will care about what happens after the deal closes. Book your discovery call here.